The Holistic Guide to Branding and Web Design
The Holistic Guide to Branding + Web Design for Beginning and Aspiring Designers is an 360 take on brand and web design as a whole, the business of design, and the mindset behind what it takes to be successful in this industry.
This eBook isn’t about learning what I’m doing and doing that yourself. It’s about empowering you to create your own way of doing things in a way that feels best for you.
Through years of trial and error, learning from amazing mentors and fellow creatives, designing for over 100 branding and web clients, Googling everything, reverse engineering, working on weekends, and plenty of screen time, I’ve discovered my own method to becoming a designer in this industry - The Holistic Design Process. Now it’s time to pass it on to you in a way that’s accessible and easily digestible.
WHAT’S INCLUDED
With 100+ PAGES and 8 EXTENSIVE CHAPTERS of content, we cover a wide range of basic, technical, and conceptual topics. More details below!
The Chapters
This is a relatively new industry and knowing the in’s and out’s, processes, and even basic concepts of design aren’t always obvious. Through years of trial and error, learning from amazing mentors and fellow creatives, designing for over 100 branding and web clients, Googling everything, reverse engineering, working on weekends, and plenty of screen time, I’ve discovered my own method to becoming a designer in this industry - The Holistic Design Process.
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At the root of your own unique brand and every design project you’ll take on is identity. This is the starting point and foundation for designing and creating, whether that’s for yourself or a client.
✶ The Name
✶ The Why
✶ Brand Essence
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In this chapter, yes, we’re going to begin to look at brand design details, but we’re also going to get dreamy with it. Let’s find some inspiration for your brand or client’s brand and start creating a stronger vision.
✶ Mood Board
✶ Looking To Other Brands for Inspiration
✶ What You Don’t Want Matters
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In this chapter, we’re talking about everything from colors and typography, to logos, patterns, and photography. It’s all about aesthetics.
✶ Colors
✶ Fonts
✶ Logos
✶ Photography
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This Chapter will cover all of the design apps, typography and photography resources, and the creation of brand guidelines - AKA what I like to call The Basic Designer ToolKit.
✶ Design Apps - Photoshop, Illustrator, Canva, GIFs, Procreate
✶ Font + Photography Resources
✶ Brand Guidelines
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Branding and website design go hand in hand. If branding is the foundation of the house, the website is part of the decor.
✶ The Platforms - Squarespace, ShowIt, Shopify
✶ Website Checklist
✶ Website Content
✶ Basic SEO
✶ Testing Links + Checking Copy
✶ Instructional Videos
✶ Resources for Web Design
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This includes pricing, contracts, best practices, and all of the basic tools they don’t teach you in design school to help you run your business smoothly.
✶ Pricing
✶ Inquiries
✶ The Contract
✶ Payment
✶ The Project Timeline
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In this chapter, I’ll dive into the importance of both of Instagram and Pinterest, how to use them to your fullest potential, and my favorites tips for content creating and posting.
✶ Instagram
✶ Pinterest
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This is the part that’s all about learning and growing, taking care of yourself, and doing what’s best for you.
✶ Attracting Clients
✶ Reverse Engineering
✶ Client Feedback + Rejection
✶ Boundaries
What Designers Are Saying …
Madison H.
FOUNDER + DESIGNER AT BLUUM MARKETING
Bella G.
COMMUNICATIONS DIRECTOR AT O2UTAH
MEET THE DESIGNER
As a self-taught designer, my career path was far from linear.
Hi, I’m Chloe, a seasoned digital designer, who’s been bringing brands to life through intuitive design since 2017. While I’m not spending time in nature, having deep convos over wine, or traveling, I design brand identities and custom websites for podcasts, wellness entrepreneurs, content creators, and small businesses. Some of my past clients include Girls Gotta Eat, Almost 30, Karena Dawn, and Raven Elyse.
From my background in photography to my self-taught, extensive artistic resumé, my path to becoming a designer was far from linear. Hence why I created this eBook - to ease and empower your design journey, whether you’re just curious or completely ready to start your design biz.
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Upon purchase, you’ll receive a secure link sent to your email. Be sure to download and save the file to your computer, as the link will only be available for 24 hours.
In a PDF format compatible for all devices.
Due to the digital nature of this product, all sales are final and is for personal use only.
